Branding, UI/UX Design, Illustration, Animation
DreamYards is an online education company based in San Francisco, USA, dedicated to developing learning applications for K12 children. Their mission is to make learning fun and enjoyable for kids through high-quality original content and immersive interactive experience.
The logo of the DreamYards company is a spaceship and their branding is space-themed. Kurious is their brand new interactive reading app for picture books. The name "Kurious" means that children are naturally curious and passionate about learning. They needed the Kurious brand to be a part of the DreamYards family and have its own unique personality. For this purpose, a character was created, an ignorant and energetic alien boy who is curious and enthusiastic about everything, loves to wink, and whose name is also Kurious. We crafted a variety of animations for it in order to accompany children to read and play, and to guide them in different scenarios. We are continuing to design the interface for their new features, as well as some of the design in the content.