A Creative UI/UX Design & Branding Studio.

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We’re Marcato, an award-winning digital agency. We specialize in website and mobile app design, animation & branding services.

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Marcato is a UX/UI design agency that creates world-class digital products, web design, and branding to help businesses thrive through a combination of creativity and clear thinking.

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We’ll work with you closely to define your product, bring it to life, and drive your business.

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We’ll work with you closely to define your product, bring it to life, and drive your business.

what's ui design

What is user interface (UI) design, and how is it different from UX? What is the UI design process? Learn everything you need to know about UI design here.

User interface (UI) design is the process of designing the look, feel, and interactivity of a digital product. It’s important to note that UI design is not the same as UX—although the two regularly go hand-in-hand.

In this guide, you’ll find a thorough introduction to the topic of UI design, covering:

  • What is user interface (UI) design? A definition
  • What’s the difference between UX and UI?
  • An overview of the UI design process
  • 6 Fundamental UI design principles
  • An introduction to UI design tools and software
  • What are the most important UI design skills?

UI design is a vast and broad field, so we recommend using this guide as a starting point for further research.

UI design refers to the visual design of a digital product's interface. It's the process of creating interfaces (namely apps and websites) with a focus on look, style, and interactivity.

UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic device. UX refers to the entire interaction you have with a product, including how you feel about the interaction.

We Design for Print & Web

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Visual Interaction Design Services

Are you thinking of working in web design? A quick look at job descriptions in the industry shows that there are plenty of options to choose from. This is hardly a surprise—as the world gets more connected to the internet, the demand for web designers is on the rise. UX, UI, interaction design, and visual design have all dramatically grown over the last few years, along with the average salary for web designers. ‌  Design is an umbrella term that describes a lot of different concepts. We break it down in this guide.  ‌There are a lot of different concepts and terminology that fall under the umbrella of web design. So let’s take a look at UX design, UI design, interaction design, and visual design, what separates them, and which one could be the right fit for you.

Interaction Design

‌Visual design centers on how a product looks. Colors, fonts, images, illustrations, icons, and other graphics are some of the building blocks of visual design. Good visual design enhances a user’s experience, keeping its users engaged while they navigate and use the product. It also builds a positive and consistent brand image and communicates the right information to its users.‌  ‌Usability.gov outlines the basic visual design elements as including lines, shapes, white space, texture, color palettes, typography, and forms. A visual designer creates the visual language of a brand and is often responsible for how the brand looks across all touchpoints.

Visual Design

The term “user experience design” was first coined by Don Norman in the 1990s and has greatly evolved since then. UX design focuses on a user’s interaction with a product. A UX designer’s job is to make sure the interface is well organized and functions accordingly. The UX design process is very broad, incorporating usability, UI design, interaction design, visual design, information architecture, and many more under its umbrella.

‌UX designers are customer-oriented. They have to do plenty of user research to build products specifically for the target users’ needs. They also have to perform a good deal of user surveys to determine whether these needs have been adequately met.

‌Good UX design is not only accessible and usable but also efficient and enjoyable to the user. It caters to a customer’s needs whenever they are needed; hence UX design runs across the user’s entire journey with the product.

Are UI designers in high demand?

Do you have a strong interest in UI/UX design? Have you only experimented with it, read about it, or entertained the idea? Now is the perfect moment to pursue a career as a user experience designer due to the large global demand and abundance of work opportunities. If you are interested in this industry but unclear of whether UI/UX Design will be a feasible career option in 2023, this blog will be helpful to you.

What is UI UX Design?
What is UI UX Design
“The practice of using visuals, writing, and other visual design features to transform a simple interface into something appetizing and helpful is referred to as user interface (UI) design.

On the other hand, user experience is referred to as UX. The key is to plan out the entire user journey and build your product creation off of it. UX design takes care of the entire user experience with your product, from start to finish.

UX design places a strong emphasis on customer lifecycle accessibility.

Now that you are aware of what UI-UX design is, it is time to consider who a UI-UX designer is and what they do.

Who is a UI UX Designer?
Who is a UI/UX Designer
Design thinking, a user-centered dilemma process, is the cornerstone around which UI UX designers develop their products. It expedites an endless cycle of tests, verification, and accuracy. A UX designer’s core duties and tasks vary depending on their level of seniority, the size of their company, and the specifics of their employment. Your responsibility as a UI/UX designer is to make sure the application is created is simple to understand, simple to use, and presents the greatest.

Why Choose a Career in UI UX?
Why Choose A Career in UI UX

For UI designers, there are several opportunities to branch out, specialize, and work across disciplines. New UI design frontiers that work across a variety of media types, applications, and settings are discovered every day. You’ll never get bored working on the subject of user interaction design, whether you’re a beginner or an ultra-specialist.

The nature of their work allows UI designers to be relatively independent while still feeling like team members. Since UI design serves as a link between aesthetics and usability, you will be at the core of the development process with UX Designers, Article Writers, Graphic artists, Visual artists, Design Engineers, and many others.

Get trained to become an expert in UI UX and build a successful career through Intellipaat’s UI UX Design course!

In addition, let’s look at the advantages of enrolling in the UI UX Designing branch of study.

You can earn a handsome salary:
handsome salary
According to some surveys, the remuneration for designers at consumer technology companies has increased over the last three years. A top consumer tech company’s design head can anticipate making roughly Rs. 30 lakh per year (42,000 USD).

Employing skilled UI-UX designers to build and modify their applications so that they meet the needs of their target market is becoming more and more common among organizations.

Among the factors that made the sale successful and led to a significant increase in revenue for many firms was a thorough makeover of their app’s user interface and experience.

Master the core concepts of UI/UX Design through this UI/UX Design Training in Canada and become an expert

You can work as you wish and create a team of your own as a freelancer:
create a team of your own
Freelance employment is one of the most interesting job possibilities for UI/UX designers. India is the world’s largest market for freelancers, with over 15 million of them.
Independent contractors and companies looking for UI/UX workers are connected through numerous Indian networks. According to a survey, freelancers in the fields of web design and mobile app development are highly sought for.
You can work whenever you have the time if you choose to be a freelancer. It is more significant to be able to work from anywhere, including a cafe, your home, or even the mountains.
Understanding User Experience Can Help You Advance Your Entrepreneurial Career
Let’s check out the tips and tricks to build a UI UX Designer Resume!

Understanding User Experience Can Help You Advance Your Entrepreneurial Career
User Experience
Check out Instagram, Oyo, Snapchat, and Facebook, which are all listed here and have billion-dollar valuations.

Even though they were all the result of a single, brilliant idea, none of them would have been a triumph without a carefully considered app and website.

Designers have launched companies like Airbnb, Google, and Snapchat.

Are you preparing for UI UX job interviews? UI UX Interview Questions is a great place to start!

What is the demand for UI UX Designers?
UI/UX is one of the top skills in demand right now!

Demand for UX designers is rising. UX design was ranked by both Glassdoor and LinkedIn as one of the top 50 jobs to have in 2022 and as one of the top five most in-demand skills for 2020.
Investing in UX design teams may have a big impact on revenue and overall business goals, and organizations are beginning to see the value of doing so.
According to CNN Money, between 2017 and 2027, demand for user experience designers will rise by 13%.
User experience design teams have a big impact on revenue and corporate objectives. CNN Money predicts a 13% increase in demand for user experience designers between 2017 and 2027.
Given that

We Develop the Visual Identity of Your Business

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Human-centered Design

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Where Design Comes to Life

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Power of Pure Communication.

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Language Made Visual

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Design at Internet Speed

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Surreal shocking dynamic & imaginative are all designed by Marcato

Surreal shocking dynamic & imaginative are all designed by Marcato Surreal shocking dynamic & imaginative are all designed by Marcato

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