A jasmine flower playing a flute, trapped in a green bottle. Fresh, oriental, a little dreamy.
Client: maiienServices: Packaging Design, Illustration, Brand IdentityYear: 2025
Jasmine soda needs to feel like what it tastes like — fresh, light, oriental. Most bottled drinks either go hyper-modern (clean glass, minimal type) or hyper-traditional (Chinese calligraphy, lotus leaves). We wanted something in between: modern enough for Gen Z, rooted enough to feel oriental.
We created a character: a jasmine flower with a face and a body, playing a small flute. It's not a logo. It's not an illustration. It's a little person living inside the bottle — calm, natural, fresh.
The color is green. Not one green — a range of greens from the bottle to the background. It makes the drink look like it comes from a garden.
The jasmine flower character has:
The style is flat illustration with clean outlines — modern but with oriental detail in the patterns.
"maiien" in a handwritten, slightly rounded script. It feels natural, like handwriting on a tea cup. Below it: "JASMINE SCENTED SODA WATER DRINK" in clean sans-serif.
The whole system is green — from the bottle glass to the cap to the background in photography. It reads as "fresh" before you read the label.
MAIJEN JASMINE SCENTED SODA
Brand Identity & Packaging
Inspired by forest concerts, we use mint green as the base color, embellished with aqua blue, to create a cool visual atmosphere. The core of the illustration is an anthropomorphic jasmine flower playing the saxophone in the forest. The melody is visualized as crystal water droplets dancing among the leaves. Through a multi-sensory narrative approach, the flavor of soda water is associated with an immersive and refreshing experience, bringing consumers into a refreshing summer forest concert, delivering a fresh and cool feeling in the hot summer and enhancing consumers' purchasing desire.
