Nulo is a premium pet food brand, and the website needed to feel as warm and caring as the product itself — without losing the polish of a modern e-commerce experience.

We built the hero around a striking portrait of a British Shorthair cat set against a deep dark background. The oversized headline "Feed me with love" pairs a clean white typeface with a large gradient letterform, creating a dramatic, emotional anchor on the screen.

The signature interaction is the floating food bowl: a physical metal bowl drifts across the screen in response to hover, gliding up to the cat and back down. It's a small detail, but it turns a standard product page into a playful, memorable moment — you can almost hear the cat purring.

Below the hero, a three-column navigation gives shoppers clear paths into dog food, cat food, and the brand community, with lifestyle filters (puppy, adult, senior) tucked neatly underneath. A single red call-to-action button anchors the hero, while the same red is reserved only for emphasis — keeping the dark, premium palette intact.

The result balances emotional storytelling with clean, conversion-focused e-commerce structure: it feels like a brand that truly cares about your pet, not just another online store.