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Overview
The Shenghao Mili E01 project is a custom car‑sticker IP design developed for young drivers who want their vehicles to stand out. We created a family of original mascot characters, each with a distinct personality, and translated them into a cohesive sticker system that fits seamlessly on windows, bumpers, and body panels.

Design Concept
Our core idea was to merge the energy of street culture with the nostalgia of retro arcade graphics. The E01 characters are exaggerated, geometric, and full of motion – even when the car is parked, the stickers suggest speed and attitude. We used high‑contrast neons (electric blue, fiery orange, and acid green) against matte black or white backgrounds to ensure maximum visual impact in any lighting condition.

Application & Versatility
Beyond aesthetics, we prioritized durability and adaptability. Each sticker is designed with clear cut‑lines and scalable vector shapes, making them easy to produce in various sizes – from small emblem‑like decals to full‑side graphics. The set includes:

Hero mascot stickers (front/rear)

Typography accents with racing numbers

Pattern strips for side skirts and mirrors

Why It Works

Brand synergy – The IP aligns with Shenghao Mili’s youthful, forward‑looking identity.

Emotional connection – Each character has a backstory (e.g., “Turbo” the daredevil, “Pixel” the tech‑geek), inviting owners to choose their favorite.

Practicality – Weather‑resistant materials and easy‑peel backing were considered from the outset, ensuring real‑world usability.

Final Thoughts
The E01 sticker series is more than a decorative add‑on – it’s a statement of personality. We’re proud of how the playful IP translates into a product that enhances the driving experience and sparks conversations on the road. This project also demonstrates our ability to take a character‑driven concept from sketch to production‑ready artwork, ready for merchandise or limited‑edition drops.

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