We designed a costume series for Midea's mascots M-Bo and Tech Dog across six scenes — football, basketball, sky, lab, spaceship, and beach — keeping their core IP recognizable while showing off the "technology changes life" spirit.

This project aims to transcend the traditional functional boundaries of three-wheeled enclosed vehicles, transforming the Shenghao G7 into a "mobile family fortress" that integrates "mobile storage" with "parent-child camping." Centered on the original IP "The Fairy Family" (Sparkling & Lumina) as an emotional bond, the design seamlessly blends precision spatial engineering with modular hardware, creating an outdoor travel experience for young families that unlocks infinite possibilities within a compact footprint.
I. IP Character Design: "The Fairy Family" serves as the personified embodiment of Shenghao’s "Fairy 2" comprehensive technology platform. They transform the brand's technology into warm, living characters, ensuring every journey is accompanied by a glow of light. Sparkling (Lingling)—featuring "Sweet Dream Pink" and a Fairy Rabbit motif—is lively and spirited; responsible for creating laughter and surprises, she is a favorite playmate for children. Lumina (Miaomiao)—featuring "Fresh Mint Green" and a Fairy Cat motif—is quiet and soothing; responsible for safeguarding peaceful sleep and a sense of security, she offers children the warmest companionship. The Starlight Magic Wand—this wand is the tangible manifestation of the "Lingxi" (Intuitive Connection) smart interaction system, transforming algorithms and data into visible, romantic light effects. It also serves as the emotional expression of the "Lingdun" (Guardian Shield) safety system, turning real-time monitoring into gentle reminders and translating the technological promise of a smooth, safe ride into a soothing trail of light. Design Concept: This project focuses on a key core user group for Shenghao’s enclosed mobility vehicles—mothers and children—aiming to win the hearts of kids through these fairy characters. Sparkling’s "Sweet Dream Pink" is cute and charming, while Lumina’s "Mint Green" is fresh and soothing; these two styles cater to the diverse aesthetic preferences of young girls, ensuring every little passenger can find a fairy companion that resonates with them. They are not merely embodiments of brand technology but emotional partners for family travel—elevating "Fairy 2.0" from a technical term to an emotional connection defined by "journeying with fairies."
II. IP-Themed Car Accessories: Based on the "Sparkling" and "Lumina" IP characters, we have designed a series of standard car accessories that can be sold individually or as bundled gifts with vehicle packages. Car Aromatherapy (Blind Box Style): Features a twist-open base for inserting fragrance pads and offers various character outfits to suit different settings. Multifunctional Camping Light (Dual-Use): Serves as an interior reading or ambient light with adjustable brightness; detachable for use as a flashlight or tent light during camping trips; includes a magnetic charging base mountable on the center console or vehicle ceiling. Car Audio System: Retro-style cassette player design featuring cute "rabbit ears." Car Cushion: Soft, cozy, and huggable; shaped like a magic wand star, reinforcing the brand's identity of combining technology with smart features. Installation: All products use magnetic or adhesive mounts to avoid damaging the vehicle's original interior. Safety Design: All rigid components feature rounded corners to prevent injury to children. Product Concept: The products serve as an "equipment collection" for the IP characters, extending the storytelling experience; available for individual retail or bundled with vehicle modification packages.
III. Core G7 Interior Transformation Plan—A storage system designed for camping scenarios. It reimagines functionality and develops supporting accessories centered on "family camping" and "parent-child leisure," aiming to solve the storage challenge posed by the lack of a traditional trunk in this vehicle type. Through modular hardware and scenario-specific accessories, the cabin can transform to suit different activities. Core Functional Transformation: "One Box, Dual Modes." While the G7 boasts class-leading rear-seat space, the vehicle type lacks a separate trunk—raising the question of where to store bulky gear like tents, canopies, and folding tables/chairs. "Full-Box Mode": For bulky gear, the internal liner is removed, allowing long items (tents, canopies) to be placed directly into the custom storage box; items can extend above the box's rim, with an inflatable mattress placed over the top. This accommodates irregularly shaped, large items without height restrictions. "Compartmentalized Mode": For daily use or smaller items, a camping/lifestyle liner is inserted to enable organized storage. The liner features a roll-up design for compact storage in a corner when not in use; it offers modular management, easy access, and portability (it can be carried to the campsite). Supporting Accessories: Modular Storage Box—The key component enabling mode switching; it fits precisely into the footwell behind the rear seats. Its lid supports 80kg, serving as a platform for the mattress. Custom Mattress—Placed atop the storage box, it connects seamlessly with the rear seats to form a compact 1.2m x 1.5m double bed—stowed while driving and deployed for rest when parked, allowing for instant scenario switching. Magnetic Storage Modules—Includes compartments for cups, tissues, and sketchbooks, as well as a pen holder; these can be freely arranged and magnetically attached to the ceiling, keeping children's small items organized. Folding Table—Features a magnetic and mechanical lock design to prevent shaking while driving; children can use it for homework, meals, or drawing. Portable Drawing Board—An embedded children's drawing board; it can be mounted for use while parked and detached for outdoor sketching during camping trips. Multifunctional Camping Light—Serves as an interior reading light for daily use and detaches for use as a tent light; features magnetic charging and adjustable brightness. This project aims to transcend traditional modifications of enclosed tricycles and define a brand-new lifestyle centered around these vehicles. By combining the emotional storytelling of "The Fairy Family" IP, the functional innovation of a "dual-mode" cargo box, and an aesthetic inspired by "elf" motifs, the project establishes a comprehensive user experience system. This transforms the Shenghao G7 into a mobile family sanctuary—compact yet fully equipped—making a perfect camping experience truly achievable on a three-wheeled enclosed vehicle.




















