How we designed the ZENO R7's "Mobile Enjoyment Cabin" — an in-car entertainment UI that turns the vehicle into a private lounge, blending immersive screens, ambient mood, and effortless interaction.

This project aims to transcend the traditional attributes of a car as a means of transportation, transforming the Zhijie R7 into a "mobile enjoyment cabin" that integrates a "comfortable campsite" and a "private cinema." Using the original IP "ZENO" as an emotional bond, we deeply integrate the HarmonyOS ecosystem with modular hardware to create a pioneering travel experience for young users that seamlessly connects digital life with nature exploration. I. IP Image Design: "ZENO" is the personified embodiment of the Zhijie R7's intelligent core. Its design philosophy lies in breaking down the coldness of technology, shaping a partner with both cutting-edge "bones" and warm "flesh." The integrated streamlined body originates from the R7's coupe silhouette; the deep space gray metallic paint establishes a high-end, reliable technological style. The AR screen's face is a metaphor for the HarmonyOS cockpit; its ever-changing expressions make the vehicle's status emotional and visual, becoming a window for communication with users. The cat-ear radar symbolizes the vehicle's keen environmental perception and also endows the IP with innate curiosity and affinity. It is not only an intelligent assistant but also an emotional companion. It elevates smart mobility from functional command interaction to an emotional resonance of "traveling with a kindred spirit," embodying Zcool's brand essence of "pioneering luxury, technology with warmth."























