Headquartered in Iraqi Kurdistan, NGC is a leading digital service provider aiming to accelerate the digital transformation of Kurdistan and promote the Kurdish culture. NGC called on Marcato to design a mobile application for their Sports Magazine KurdGoal that provides live scores, stats, news feeds, and match highlights in the Kurdish language for the Kurds in Iraq and Greater Kurdistan. Challenge: The challenge was the designs were crafted in English while the final app language was Kurdish which made language adaptation a vital factor of the design due to Kurdish’s longer language length and right-to-left reading order. Also, a ton of graphics, infographics, and more data visualizations were used to improve the reading experience and the overall user experience of the app.
Background:
Headquartered in Iraqi Kurdistan, NGC is a leading digital service provider aiming to accelerate the digital transformation of Kurdistan and promote the Kurdish culture. NGC called on Marcato to design a mobile application for their Sports Magazine KurdGoal that provides live scores, stats, news feeds, and match highlights in the Kurdish language for the Kurds in Iraq and Greater Kurdistan.
Challenge:
The challenge was the designs were crafted in English while the final app language was Kurdish which made language adaptation a vital factor of the design due to Kurdish’s longer language length and right-to-left reading order. Also a ton of graphics, infographics, and more data visualizations were used to improve the reading experience and the overall user experience of the app.
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